Reading Time: 2 minutes YES. But not in the way you think… When we are on our own planet, it’s hard to see what the whole thing looks like until we get a view from the outside.
Are you asking too much of your prospects and customers?
Last month I was on the hunt for a new landscaper. I went to our neighborhood Facebook group and made an ISO (in search of) post. Immediately after posting I received four recommendations. Three of the recommendations were for larger landscape companies and one was for a small landscaping shop whose owner lived just a…
Creating Playbooks in Drift to Match Consumer Intent
This is a great video from DG and G over at Drift. The long and short of it is that having a generic welcome message (the words that prompt someone to send in a message through the chat or engage with your bot) on your entire website is a flawed strategy. Listen up. https://youtu.be/o4CJSl1tvxE This…
Can you run marketing automation with Drift?
We get the question all the time. Is Drift a replacement for marketing automation tools like Eloqua, HubSpot, or Marketo? In many cases, the answer can be yes. But let’s discuss what that means. With Drift’s new email tool, you can now kick off sequences for both marketing and sales that are directly connected to…
Why we pushed our chips to the middle & became the first Drift Partners
I’ve long been a student of the overlap between consumer behavior and society. Access to mass markets, media, and communication channels allowed big brands to rule the day for a very long time. Our Take Slowly but surely, the market has flipped the script. The channel shift to short-form mobile communication like text messaging is…
Customer Experience Series: The Future of CX/UX Talent
University of North Texas released a “consumer experience” degree this semester. Students will graduate in 2019. It is positioned in the retail and hospitality departments. Will it hit the mark for the enterprise? Is education on omnichannel retail relevant in all cases to the academic study of customer experience at large? What will the future…