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B.S.
Attention v. Conversion
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The Brand Krewe
Is your team mixing it up on social?
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The Inhabitant Brand
Is a non-responsive brand really there?
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The Uncanny Valley
Has your brand fallen into it (and can it get out)?
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Low-fi Play #1: The Reply
Inboxes > Landing Pages
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the Snag.
Do you catch the Snag, or does the Snag catch you?
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The One-to-many Canvas Pt. 2
Sell the Product. Save the Quota.
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Marketing-in-person
TWO WHEELS. ONE BIKE.
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The One-to-many Canvas Pt. 1
Sell the Framework. Save the World.
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Your Future Customer’s Story
The Answer to Life, the Universe, and Everything
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Approaching the rest of 2020
Winter is Coming.
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Weekend Project #2
The Three Hurdles in Action: Might there be a fourth?