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A collection of 48 issues

Calendar Volleyball

Why in the world, given the tools we have at our disposal today…. I’m sorry… I almost got a little heated. Given the tools we as salespeople have at our disposal today, why are some of us still asking people for “a few dates and times that might work”

A Hierarchy of Leads and the Internal Communications Issues Companies Face

According to Wikipedia [https://en.wikipedia.org/?title=Business], the goal of a business is for sales to be more than expenditures resulting in a profit. Now that we’ve got that out of the way, I have a theory I’d like to share with you. I have surmised

How to Leverage LinkedIn Messenger for B2B Sales

Social media is getting personal. In the past year, we’ve seen a drastic shift from public platforms to more private conversations. In December, TechCrunch termed 2018 [https://techcrunch.com/2018/12/23/the-year-social-networks-were-no-longer-social/] “the year social networks were no longer social”, as increasing numbers of users moved to less

The Dream Team You Need for Conversational Marketing

Conversational marketing is here to stay. We’re rapidly shifting towards an environment where, almost regardless of industry, customers value one on one conversations far more than mass messages. It’s why Facebook reports that interactions through its Messenger platform have 30% higher ROI [https://www.businessinsider.com/facebook-messenger-advertising-open-mobile-web-2017-7] than

An Easy Guide to ChatBots and Conversational AI in Business

Chatbots and conversational AI are taking over the way we do business. In a survey [https://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12] of chief strategy officers, senior marketers, and sales executives, 80 percent said they already use chatbots or they plan to use them by 2020. That’s a huge number. Because

Automation for Remote Teams

When you can’t tap on someone’s shoulder, you need to have more automation in place to facilitate meetings and communications whether they are external sales meetings or meeting with prospects and opportunities.

Is Your Chatbot a Concierge or a Valet?

People are out there building chatbots in the image of a concierge, and wondering why it’s not changing the game. It’s because the concierge is only appropriate for the lobby, a nice to have that’s helpful once in a blue moon. On most pages, customers are looking

Customer Acquisition Cost: What It Is, and Why It Matters

Pyrrhus of Epirus was one of the most dynamic and innovative [https://www.closedwon.com/blog/stories/5-key-strategies-for-scaling-up-with-bots] generals of ancient times. He won victory after victory against his enemies in Macedonia and Rome. There was just one problem with his military successes: each victory won came with such devastating

4 Reasons to Provide Ungated Content

Gated content is a funny thing, if you think about it. Websites that require a form to be filled out before displaying free, (yes, keep in mind it’s almost alwaysfree) content can be compared to the following scenario: You walk into a department store hoping to ask one of

Bots we Love | Gong's GongBot

Why we love it: This chatbot from Gong_io [https://www.gong.io/] is a well implemented concierge for a home page. While other pages would need something more direct, this actually follows the Challenger Method [https://www.gartner.com/smarterwithgartner/power-challenger-sales-model/] to a “T”.