There’s a lot that Databox can do. But mostly, we use Databox to help drive performance. That may sound a little gimmicky, but it’s not.
Databox helps us here at ClosedWon set, track and meet our goals in a variety of areas. When we are falling short of our goal for the month, Databox lets us know before it’s too late to course correct.
On this page, you’ll learn about what Databox is, and if it may be right for you.
This is Databox, Explained.
What Is Databox?
Databox works to combine the many different platforms that allow marketing and sales teams to understand the data they need for their work. By creating easy-to-use dashboards that optimize the stats that actually matter for your work, Databox makes it easier to just understand how information from analytics software, your CRM, and other applications actually impact your KPIs over time. With so many powerful tools available, it is easy to get overwhelmed by the information available: Databox works to combine the necessary information into actionable results.
Who Is Databox For?
One of the biggest reasons to aggregate data to work with new KPI options is because of a competitive marketplace. When others are trying to take your organic search traffic with ad spend, or deliberately capitalizing off your success, every leading and lagging measure of growth is important for making your next marketing and sales move. Data aggregators help you filter out the “noise” in the data that doesn’t give you definitive new directions; it also allows you to make the most of tools that are used from the top of the funnel to the bottom to make connections about what really seems to seal deals in your business.
It is also particularly helpful for companies who want to draw connections and understand patterns that may not be as visible in a wall-of-numbers spreadsheet; data visualization may reflect patterns that were “already there” in the data and make them more visible. This is especially crucial when working with people whose expertise isn’t technical; a data aggregator can save a lot of time and give people the information they need to make the important connections your business will use to thrive in the next phase of development.
Who Isn’t Databox For?
Clearly, if your company relies primarily on one or two tools, you may be in a spot where an aggregator like Databox is less useful than just working with the metrics and data visualization in a particular tool; for instance, if you basically only track your metrics using your WooCommerce online store, that may be robust enough. However, most small businesses are drawing data from various sources, so think carefully about whether there is a source of data that you’ve chosen to ignore for simplicity’s sake, which could be integrated to create a more complete picture of where your business is right now.
If your key performance indicators are easy to track, such as if you just use straight incoming revenue as an indicator, there is a chance that Databox wouldn’t provide you with any relevant new information. However, it should be a considered option if a new competitor enters your marketplace and makes it harder to determine exactly which aspects of your marketing and sales efforts are leading to results.
How Much Does Databox Cost?
Pricing for Databox, as of this writing, starts with a free version that allows you to explore and understand using 3 sources of data. View Databox’s pricing page here.
When you move up to $49/month Basic, $99/month Plus, or $249 Business levels, you get increasing sources of data, more users and better frequency of data refreshing, as well as features at the top level like custom branding for the dashboards and data security features.
The templates and design features, however, are available at all levels, making it easy to explore the core functionality of Databox before determining what subscription fits your needs.
A variety of software options provide the kind of aggregation services that Databox is known for. While Databox can integrate with many other platforms, Google Analytics is often used as a KPI dashboard creator itself, as are Geckoboard, Klipfolio, Cyfe, and Dasheroo. However, each of the competitors have different specialties, such as dashboards specifically related to customer information, and they may not include all of the options available to you from Databox’s 70 (and growing) one-click integrations and their 200 (and growing!) customizable reports. As you pursue a data aggregator/KPI dashboard product, make sure that the core features you want are available; if you aren’t sure, Databox has a robust reputation and allows you to learn about what you want using Databox Free.
Pros of Databox
- Reviewers love the clean, beautiful design of the boards they can create.
- Easy to use across mobile devices, like tablets, as well as desktop computers.
- Useful templates work to integrate the most common features of popular integrations like Google Analytics and HubSpot CRM.
- Users consistently praise the value of the daily emails as well as the range of potential integrations.
- Surprising connections are made possible by the integration of data from accounting and data from web traffic and advertising platforms.
Cons of Databox
- Linking and interfacing boards within one’s account still has room for improvement in its functionality.
- Creating your own data connectors is complex without a pre-arranged integration.
- The more customized reports are generally only at the more expensive tiers, so it should be known beforehand which reports you need access to.
- Some users report that the editing tools are finicky.
- Visual customizations are available but less extensive than some users expected.
Databox API Integrations
Since the entire Databox application is essentially an integration platform, so it only makes sense that it interfaces with many common CRM software products, social media ad platforms, Google Analytics, SQL software, accounting software, and more. Together, these integrations allow you to draw connections using your marketing management, your social media ads statistics, and revenue information.
Overall, Databox provides the opportunity to minimize the time spent toggling between different software products, as well as facilitating understanding of the impacts of data from one aspect of the business on the many other aspects of the business. When your company is starting to encounter more data than you are truly evaluating, a service like Databox gives you the opportunity to save time while actually working through all of your data and drawing valuable conclusions. It’s also a valuable way to track conclusive KPIs and adjust as needed to ensure that KPIs are met for the next goal cycle.