Is Drift actually helping your lead flow?
Drift can be an important sales tool or it can be wasted money if not used properly. If you’re like most people who use Drift, you’ve invested too much money in the service to cut your losses, and likely seen some promising results just not the amount you had initially hoped for.
As far as you know, you’re doing everything you can but simply not seeing the full fruit of your hard work with the site. That means it’s time for a Drift Temperature Check: a full assessment of your Drift account with recommendations to make the important changes you may not have realized you needed.Drift provides the tools you need to assure you make great sales if you understand how to set up the playbooks. Speaking to other humans may be easy, but you also need to provide a call to action so the potential client knows how to proceed. Furthermore, you can provide lists, surveys, or even games to gather information about your audience and their needs, then alter the presentation of your website or chatbot experience to make sure you’ll meet those needs.
How the Drift Temperature Check Works
When we perform the Drift Temperature Check, we begin by asking your team some general questions to make sure everybody is on the same page. The assessment itself takes about two weeks to perform, during which time we’ll evaluate how your Drift use fits in with your overall marketing plan and how it could potentially perform better with such a plan.
The first aspect of the Temperature Check is to assure your strategy is valid. You need to assure you are reaching optimal conversion rates with an integrated sales process, following up on potential leads, and using the data you receive through the site to continue upgrading your marketing plan. It’s all too easy to get caught up with how many views and conversations your bot gets and lose sight of the bigger goal of actually making sales.
Once the assessment is finished, we’ll give you time to review the “TL;DR” version before conducting a follow up meeting to discuss the findings and answer any further questions you have while determining how to make better use of your site.
Get yours today and we’ll get the process started toward improving the results of your Drift account.