It's time to talk about what we ask of our marketing teams.
Most marketing teams are spinning their wheels in a confusing dust cloud of last minute pivots, quick turnarounds, and other marketing emergencies.
So much so, that there is often little time to focus on the long game.
The day to day.
The small steps forward that add up to a lot over time, but are often undervalued by executives and team leaders who's first instinct is to change course just a bit too soon.
It's not their fault really. The dizzy executive. Their view is limited. They have a horizon that too often obstructed by what they don't know.
And at the same time, there is too much data. So much , i fact, that they can't possibly separate the insights from the information and they just can't... keep... up.
They are often focused on both the long term and the short term need for results, and it can be difficult to keep in mind that every customer touchpoint, every interaction on social, every new piece of content produced adds value to the larger whole.
And at the same time, there is too much data. So much , i fact, that they can't possibly separate the insights from the information and they just can't... keep... up.
With more teams operating remotely than ever, the issue has become exacerbated. Every new whim dropped in the team chat channel becomes a new distraction, sucking up time from the daily work that too often goes by the wayside.
Worse still, the informal, word of mouth, water cooler reporting meeting is no longer taking place. The value of every team member's individual contribution toward the whole, has become even harder to see.
It's time to expand the horizon for everyone. It's time to bring focus to marketing teams everywhere by allowing them to set goals in the open, define milestones toward those goals, and forget about wasting time proving the value of every atomized action they take.
It's time to get everyone on board with ClosedWon Lab.
Whether you want to find (and keep) customers, optimize your conversion funnel, or stay on track with your output habits, you'll love ClosedWon Lab. In Lab, you will sync and transform disparate data from around your business into actionable information living in one place for the team.
- Set defined goals & milestones with your team
- Build and track habits to achieve those milestones
- Sync with all your work apps automatically
- Focus more on what works and make faster decisions
- Share progress with the team while you sleep
Want to combine podcast listens with blog page views to see how many people actually consume your content? Got you.
Want to combine landing page conversion rate with chat conversions to see how that ad truly performed? You're covered.
Want to combine both of them into one instantly accessible, created automatically, living document that helps you always know where you stand? Done.
Lab by ClosedWon is like MyFitnessPal for your business.
One place to keep track of all the work and results that matter to your team automatically, all in one place.