Recent years have seen great advances in artificial intelligence. The latest are so good that they are being discussed right this moment at the 2019 Future Of Everything Festival in New York.

In recent years, AI has gained the ability to understand language and identify objects in images, sometimes better than humans. The next evolution of the software will be more emotionally adept, according to AI experts.

Dr. Rana el Kaliouby, AI expert

We talk a lot about this kind of thing on this very website (and on our podcast).

And the message is usually pretty clear.

Be more human, and use these technologies to help advance that connection.

As the interactions between humans and machines become more intimate and personal, researchers, companies and governments must think more actively about the ethical and privacy implications.

Dr. el Kaliouby and other AI experts said Monday at The Wall Street Journal’s Future of Everything Festival.

It is our position (and the legal position of the state of California) that you should always make it clear that you are presenting a bot as opposed to a human. That begs the question though… what happens when our bots get so good, that people begin to form relationships with them anyway!

[The solutions will hinge on organization- and companywide cultural shifts.] They can’t fall on the shoulders of lone ethics officers.

Carol Reiley, co-founder of Drive.ai, a self-driving car startup

It really does take a village and the watchful eye of everyone involved with these kinds of technologies to ensure that they are presenting something that is truly best for the customer.

It’s the same as a chief diversity officer. You cannot outsource it to just one department. You need total buy-in from the whole executive team. It has to be part of your culture.

Dr. Rana el Kaliouby

B2B sales chatbots don’t have the same kind of impact on society as self-driving cars do… but they sure are riding the same wave of innovation.

It won’t be long before we are browsing competitor’s sits and a fully AI “Director of First Impressions” is there ready to video chat with us.

We can already do this with chatbots and present an incredible experience. It’s only going to get more robust.

When firms are hiring that employee once, that’s a whole lot of staff they don’t need down the road.

Read more: Making Artificial Intelligence Socially Conscious Hinges on Cultural Shifts – WSJ ➚