Conversational Marketing: Everything You Want to Know and More … Lots More
With all of the different ways of marketing or promoting a business today, the terms and concepts can become quite confusing. One of the simplest and most straightforward methods of sharing your business with potential customers can sound a little daunting–until you understand it. We’ve put together some basic information about “conversational marketing” so you can see the many benefits of this marketing method.
Conversational Marketing Made Simple
At its most basic, conversational marketing involves having conversations as a means of capturing and connecting with leads. Conversational marketing has occurred since commerce first began, there simply wasn’t a name for it.
The Benefits of Conversational Marketing
The biggest benefit of conversational marketing is that it is convenient for your potential customers. You are engaging with them in real-time when they are available and interested. You’re not intruding, you’re conversing. In addition, it gives your company a visible “friendly” side that makes you seem approachable and relatable.
Conversational Marketing Can Happen Anywhere
Conversational marketing isn’t something that has to happen in-person or even over the phone. You can have conversations through social media, using a chat app on your website or through texts as well. That’s what makes conversational marketing so relevant today. After all, it is easier than ever to get in touch with potential customers.
Now that you understand the basics of conversational marketing, it’s time to look at how it can work into your overall marketing plan. By utilizing this technique in conjunction with additional marketing ideas, you’ll be able to start more conversations and make more conversions.
Choosing a Platform
Read more from ClosedWon:
- What Is Conversational Marketing? Definition, Best Practices & Strategy
- Let’s Talk: What Is Conversational Marketing and Why Does It Matter?
- The 2020 Marketer And The Rise Of Conversational Marketing
- The 3 Pillars of Conversational Marketing
Last Updated: April 9, 2017