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Bethany Handy

📍 Texas https://www.closedwon.com

How to Leverage LinkedIn Messenger for B2B Sales

Social media is getting personal. In the past year, we’ve seen a drastic shift from public platforms to more private conversations. In December, TechCrunch termed 2018 [https://techcrunch.com/2018/12/23/the-year-social-networks-were-no-longer-social/] “the year social networks were no longer social”, as increasing numbers of users moved to less

The Dream Team You Need for Conversational Marketing

Conversational marketing is here to stay. We’re rapidly shifting towards an environment where, almost regardless of industry, customers value one on one conversations far more than mass messages. It’s why Facebook reports that interactions through its Messenger platform have 30% higher ROI [https://www.businessinsider.com/facebook-messenger-advertising-open-mobile-web-2017-7] than

An Easy Guide to ChatBots and Conversational AI in Business

Chatbots and conversational AI are taking over the way we do business. In a survey [https://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12] of chief strategy officers, senior marketers, and sales executives, 80 percent said they already use chatbots or they plan to use them by 2020. That’s a huge number. Because

Customer Acquisition Cost: What It Is, and Why It Matters

Pyrrhus of Epirus was one of the most dynamic and innovative [https://www.closedwon.com/blog/stories/5-key-strategies-for-scaling-up-with-bots] generals of ancient times. He won victory after victory against his enemies in Macedonia and Rome. There was just one problem with his military successes: each victory won came with such devastating

4 Reasons to Provide Ungated Content

Gated content is a funny thing, if you think about it. Websites that require a form to be filled out before displaying free, (yes, keep in mind it’s almost alwaysfree) content can be compared to the following scenario: You walk into a department store hoping to ask one of

Bots we Love | Gong's GongBot

Why we love it: This chatbot from Gong_io [https://www.gong.io/] is a well implemented concierge for a home page. While other pages would need something more direct, this actually follows the Challenger Method [https://www.gartner.com/smarterwithgartner/power-challenger-sales-model/] to a “T”.

5 Key Strategies for Scaling Up with Bots

Currently, chatbots [https://www.closedwon.com/win/microcopy] are sweeping the sales and marketing world, offering incredible new advantages. That means the promise of faster growth through automation has never been more real–and you have the ability to do more for your brand than ever. Do you know how

5 Essential Components of Scaling Your Enterprise Sales Team

Your business is constantly changing [https://www.closedwon.com/b2b/buyers-manifesto] –growing, adapting, and shifting to fit the needs of the market. Unfortunately, all too many enterprise sales teams struggle with the ability to effectively scale their performance to meet the changing needs of their brand. It’s not just

Why Should you Invest in Live Chat Software?

When visitors find your website, they typically come across it with a purpose. Your customers [https://www.closedwon.com/b2b/buyers-manifesto] – whether they are someone who has already bought from you or someone who has yet to make a purchase – want answers, and they want them fast. They want to

The Advent of Video Marketing and Its Impact on Businesses

Think of the number of times people stop to read through advertisement literature amidst their busy schedules, and you will discover that it is declining by the day. Entrepreneurs promote their brands because they need to close sales [https://www.closedwon.com/win] at the end of the day and